Originally published on The Retail Jeweler on November 12, 2018 by Steve Kuh: ORIGINAL ARTICLE
In many retail industries, there is a growing problem of counterfeiting, especially with jewelry. Luxury brands spend a significant amount of resources trying to prevent the sale of counterfeit goods, but in every case, no real preventative action works…
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Do you every worry about inadvertently purchasing counterfeit goods over the Yuletide season? What to do about knock-offs?
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