Originally published on Retail It Insights on November 9, 2018 by Steve Kuh: ORIGINAL ARTICLE
Blockchain technology can be used to build an online platform for consumers to authenticate goods, give the power of data monetization back to the consumers with the Rewards, and provide a means for large companies to track assets on the blockchain. As a result, they will be able to improve customer satisfaction, improve their brand image, and improve their bottom line….
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